Approach
Contact
T+44 (0)208 881 7356
Einfo@signbrand.com
We listen

Our Experience of Wayfinding facilities across all sectors has thought us about the importance of the Consultative and Design process, in order to understand Operational policies, User Groups, Language & Culture, as well as unique characteristics of the Architecture and Interior Design.


Placing our specialist knowledge at the disposal of the design and Client teams at the earliest opportunity, helps managing the Wayfinding strategy design and approval process, via our ‘tried and tested’ Wayfinding and signage specific programme.


The best Wayfinding solutions stem from understanding and coordinating Design, Operations and available Budgets.

We analyse

– Building design

– Vertical communication

(lift & stair cores)

– Internal & External

movement flows and space use

– Primary & Secondary

movement routes

– Entrances allocation

– User Groups

(first time Visitor/Patients/
Staff/Visiting Staff, Community Users etc..)

– Deliveries & Parking policies

– Site and access constraints

– Interior design

– Colours & Graphics

– Appointment cards and letters

– Website terminology &

external communication

– DDA

– Flexibility requirements

all contribute to the project
specific unique Wayfinding
signage Strategy & Design
(Visual communication) solution.

We create a solution

Internal and External signage strategy proposal (Sign family,
sign locations and all Client approved text schedules), together with any environmental Graphics and specialist designed product
(if applicable).


We assure the built-in flexibility within the product where required, in order to support Client’s
change management and Operations easily and cost effectively long term.